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How H1 tags and Title tags are different in the eyes of Google
I have just noticed that this site (based on WordPress) is using title tags incorrectly. Unlike H1 tags, tittle tags are read backwards in the eyes of Google. For example, on subcategory pages on this site, the titles read “John Clarke Mills >> Portfolio”. Ideally they would read something like this “Portfolio – John Clarke Mills”.
In a shopping comparison example, lets say you are looking for men’s jeans and you have drilled down based on these attributes or facets. The title should read something like “Jeans – Mens – myShoppingSite.com”. However, the H1 tag like the breadcrumb would read something like “Home – Men’s – Jeans”. Makes sense once you know it but kinda strange at first.